The Almagro International Festival of Classical Theatre Foundation, thanks to the joint work with the Cervantino International Festival (Guanajuato), launched an international competition held simultaneously in Spain and Mexico.
More than 300 rappers and lovers of urban culture have adopted -through the music- the rhymes and characters of Cervantes, updating them to the present days and serving as a channel of communication with other types of public.
The semi-finalists (three Spanish and three Mexican rappers) had the opportunity to compete in free style in two finals, one held in Ciudad Real, in the framework of the 39th Almagro International Festival of Classical Theatre, and another in Guanajuato, during the 44th Cervantino Festival.
Cervantes in rap has managed to bring Cervantes closer to younger audiences. Thanks to their rap idols, the young people have attended, for the first time, cultural activities in La Casa Encendida in Madrid and in the Plaza Mayor of Ciudad Real. Furthermore, linking the activity with important names and media of the music field (such as Arkano, Tosko, Frank T, VodafoneYu and Urban Roosters) the contest experienced a greater growth and impact on youth and social media.
The hashtag #cervantesenrap generated a total of 8,240,520 impressions and has reached 937,917 Twitter users, at the end of the Festival. With the celebration of the Mexican final in the framework of the Cervantino International Festival on 8th October 2016, the hashtag #cervantesenrap has reached 458. 308 additional Twitter accounts.